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Purpose + Profit: LAUNCH! 2.0
WELCOME:
>> START HERE
60 Day Launch Checklist
PREWORK: NAIL YOUR NICHE:
Find a problem worth solving
Classic concepts for an online business
Purposeful Business Exercise
Map out the Purpose Path * [FEEDBACK]
MODULE 1: VALIDATE YOUR OFFER
External Validation - Confirm there is a Paying Audience
Internal Validation - Confirm you are Uniquely Positioned
Complete Offer Validation Scorecard
Name Your Chosen Offer
Write Your Offer's USP *[FEEDBACK]
Register your domain
Request for your Launch Website
MODULE 2: OPTIMISE YOUR OFFER
Understand Your Customer
Shape Your Story
Analyse Your Competitors *[FEEDBACK]
Define Your Offer
Overcome Your Objections
Purposeful Pricing Formula
Price your Offer *[FEEDBACK]
MODULE 3: PACKAGE YOUR PRODUCT
Map Out Your Offer *[FEEDBACK}
Fill in Course Information
Build Course Structure
Add Content to Lessons
Create Price Plans & Checkout
MODULE 4: LAUNCH YOUR LEAD MAGNET:
Choosing the perfect LAUNCH Magnet
WEBINAR: Map out your webinar *[FEEDBACK}
WEBINAR: Fill in your Webinar
WEBINAR: Run FREE webinar using Launch Website
CHALLENGE: Map out your Challenge *[FEEDBACK}
CHALLENGE: Build Outline in Teachable
CHALLENGE: Set Up Drip Feed of Lessons
Where to get Beautiful Workbook Templates
BONUS: MAKE PDF FILLABLE
MODULE 5: BUILD YOUR OPT IN & THANK YOU PAGES:
Create Opt-in page *[FEEDBACK]
Create Thank you Page
Integrate Opt-In Page with Email Provider
Configure Countdown Timer
CHALLENGE: Write Welcome & Daily Emails
CHALLENGE: Import & Edit Email Funnel - ACTIVECAMPAIGN ONLY
WEBINAR: Write Welcome, Reminder & Replay Emails
WEBINAR: Import Email Funnel - ACTIVECAMPAIGN ONLY
MODULE 6: SLAY YOUR SALES PAGE:
Create a HOOK for your launch
Plan your Bonuses
Write Sales Page Copy
Write and Import Post Purchase Email + TEMPLATE
Create Zap to deliver Post Purchase Email
BONUS: SALES PAGE VIDEO
BONUS: CREATE A COMPUTER MOCK-UP
MODULE 7: FUEL YOUR FUNNEL WITH FB ADS
Fuel Your Funnel With Facebook Ads
MODULE 8: LAUNCH LAUNCH BABY!:
Optimise PERSONAL Facebook Profile
Optimise BUSINESS Facebook Page
Create Pop up FB Group
Create and Schedule Daily FB Posts
Choose between 7 Day or 14 Day cart open
Write Live Launch Sales emails + TEMPLATES
Schedule Sales Emails in ESP
FEEDBACK FORM
Submit for Feedback on **Starred** Assignments
LINKS TO BONUSES
BONUS: Launch Website
BONUS: Brand Me Beautiful
RESOURCES
Apps and Tools Spreadsheet
CHALLENGE: Set Up Drip Feed of Lessons
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